In a difficult financial environment, institutions look to any advantage to recruit students. The revenue challenges facing public universities have caused those institutions to look to alternative revenue streams. In particular, many public universities have started to seek nonresident students to increase enrollment and revenue. Recently, I published a paper exploring this in College & University coauthored with a former student, Marybeth Smith. In today’s post, I want to share an excerpt from this work covering one of the key findings we found.
Public institutions have begun mimicking the recruiting practices of private universities. This is one of many factors leading to the privatization of public universities.